Al Ries & Jack Trout
共收錄 2 本作品。 若你知道作者其他著作不在清單上，可建立新的 Hugo Book 專案並補上 topic。
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Positioning
Al Ries & Jack Trout
The classic that reframes marketing as a battle for a single owned word in the prospect's mind, with case after case showing how leaders, followers, and challengers should each play.
positioning
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The 22 Immutable Laws of Marketing
Al Ries & Jack Trout
Twenty-two field-tested laws of positioning, from leadership and category creation to focus and sacrifice, that determine which brands win the mind of the market.
22-immutable-laws-of-marketing