Bibliography

本章為原書引用文獻的完整清單（Bibliography），依作者姓氏字母順序排列。讀者可在此查找書中引用研究的原始出處。

內容性質#

以下列出書中經常被引用、具關鍵地位的幾項文獻：

Kahneman, Daniel, and Amos Tversky. 1979. “Prospect Theory: An Analysis of Decision under Risk.” Econometrica 47, no. 2: 263–91.
Tversky, Amos, and Daniel Kahneman. 1974. “Judgment Under Uncertainty: Heuristics and Biases.” Science 185, no. 4157: 1124–31.
Fama, Eugene F. 1970. “Efficient Capital Markets: A Review of Theory and Empirical Work.” Journal of Finance 25, no. 2: 383–417.
Bernoulli, Daniel. (1738) 1954. “Exposition of a New Theory on the Measurement of Risk.” Econometrica 22, no. 1: 23–36.
De Bondt, Werner F. M., and Richard H. Thaler. 1985. “Does the Stock Market Overreact?” Journal of Finance 40, no. 3: 793–805.
Benartzi, Shlomo, and Richard H. Thaler. 1995. “Myopic Loss Aversion and the Equity Premium Puzzle.” Quarterly Journal of Economics 110, no. 1: 73–92.
Akerlof, George A., and Robert J. Shiller. 2009. Animal Spirits. Princeton University Press.
Cialdini, Robert B. 2006. Influence: The Psychology of Persuasion. Revised edition. Harper Business.

若想追蹤行為經濟學的核心理論基礎，可優先閱讀 Kahneman 與 Tversky（1979）的 Prospect Theory 原典、Thaler 自己的早期文章，以及 Fama 在效率市場假說方面的代表作。