Robert B. Cialdini
共收錄 2 本作品。 若你知道作者其他著作不在清單上，可建立新的 Hugo Book 專案並補上 topic。
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Influence: The Psychology of Persuasion
Robert B. Cialdini
The classic distilled from three years undercover in sales and fundraising, reducing countless compliance tactics to six core principles—reciprocity, commitment, social proof, liking, authority, and scarcity.
influence-cialdini
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Influence: The Psychology of Persuasion
Robert B. Cialdini
The social psychologist combines academic research with three years of undercover fieldwork to derive six principles of persuasion—reciprocity, commitment, social proof, liking, authority, and scarcity—exposing the automatic mental machinery behind compliance.
influence-the-psychology-of-persuasion