我寫過最成功的一封信#

當你經營一家公司時，你在創造一個你能掌控規則的小世界。不管外面的世界怎麼做，在你的小世界裡，你可以讓事情按照它應該有的樣子運作。

從無聊到有趣#

當 Derek 剛建立 CD Baby 時，每筆訂單完成後都會自動發送一封通知信，告訴客戶 CD 已經出貨。最初只是標準的：「您的訂單已出貨。如果未收到請告知。感謝您的惠顧。」

幾個月後，他覺得這封信跟他讓人們微笑的使命完全不搭。他知道他能做得更好。於是花了二十分鐘寫了一封搞怪的小信：

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day.

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!

病毒式傳播#

這封傻傻的信隨著每筆訂單寄出，受到了極大的喜愛。如果你搜尋 “private CD Baby jet”，會得到近兩萬筆搜尋結果。每一筆都是收到這封信的人，喜歡到把它放在自己的網站上告訴所有朋友。

這一封搞笑的信，為 CD Baby 帶來了數千位新客戶。

重點： 當你在想如何做大事業時，很容易去想大策略和宏大的行動計畫。但往往是那些微小的細節，真正地讓客戶感動到願意告訴所有朋友。